Howard Helps Launch Future of Basketball Apparel
Feb 14, 2009
PHOENIX -- adidas and the NBA unveiled the future of high-end basketball performance apparel on Saturday as adidas TECHFIT became the official compression undergarment of the NBA.
adidas will now provide all 30 NBA teams with TECHFIT Padded and PowerWeb compression gear. The 2009 NBA All-Stars will preview the fully integrated uniform system at Sunday’s NBA All-Star game televised live on TNT at 8 p.m. EST.
NBA All-Stars Dwight Howard and Tim Duncan as well as Athletes’ Performance’s Mark Verstegen were on-hand to help introduce the product and demonstrate its benefits.
PHOENIX -- adidas and the NBA unveiled the future of high-end basketball performance apparel on Saturday as adidas TECHFIT became the official compression undergarment of the NBA.
adidas will now provide all 30 NBA teams with TECHFIT Padded and PowerWeb compression gear. The 2009 NBA All-Stars will preview the fully integrated uniform system at Sunday’s NBA All-Star game televised live on TNT at 8 p.m. EST.
NBA All-Stars Dwight Howard and Tim Duncan as well as Athletes’ Performance’s Mark Verstegen were on-hand to help introduce the product and demonstrate its benefits.
